I love back to school season. Call me a square, but getting to pick out new school supplies and a couple of clothing staples for the new school year brought me a special joy all the way through my college years. Even as an adult, seeing all the colorful supplies lined up ready to be carefully selected by a lucky student makes me smile.
Although restocking on school supplies is somewhat mandatory, it seems that a lot of people in the United States become a little spend-happy during these few months. As of 2014, about 17% of retail sales for the year happen during back to school season, amounting to over $800 billion dollars.
As the school year begins for students all over the country, there’s still time to tailor your digital marketing efforts to the needs of those making purchases. It’s time to get creative! Whether you decide to queue up some fun social media posts or hold a flash-sale on your e-commerce site, keep the imagination and individuality of students in mind and have a little fun!