Blogging can help develop your online reputation and attract new customers when it’s done well. There are millions of blogs on the internet so keeping the 5 recommendations below in mind will help your blog be effective:
When creating business content, think about the problems and questions that you can answer for potential customers (i.e. create them for your buyer personas) –focus on the benefits, not features. A helpful and educational blog can help you become a trusted source of information.
Your posts should be clear and concise. Each post should cover one major topic that answers a question or solves a problem. If you’re meandering from topic to topic, it’s time to break up your writing into multiple posts and organize.
Blogs don’t have to adhere to academic standards. Short sentences are acceptable and even preferable. When you have someone’s attention, get to the point. Fast. Also, if you have a set of clear-cut points use lists. You want your blog to be educational, helpful and interesting not verbose and complicated.
While there are certain tactics, such as buying AdWords that will help your blog jump to the front of the line, nothing beats consistency. Post at least once a week.
Use design to help structure information so that your posts are clear and easy to digest quickly. Pick out readable fonts and create a font-size hierarchy for your header, subheader and body copy. Also, don’t forget to use bold and italic formatting to highlight important points. You want your blog to be easy and quick to understand.
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