Having a website is integral to the success of your business. The more people that visit your site, the more awareness your company will receive. However, awareness isn’t the only thing that’s important. What’s important is getting conversions, transforming visitors into customers. Not surprisingly, you have a better chance at converting a visitor the longer they stay on your site. This is why bounce rates are so discouraging. Your website’s bounce rate is the number of people who visit your website then leave after only looking at one page. There are a number of reasons that bounce rates increase, some of which include low-quality content, confusing navigation, and slow-loading pages. To get the most out of your website, and start seeing more conversions, here are 5 ways to reduce your website’s bounce rates.
Content is the bulk of your website, so when you post poor quality work, it’s a reflection of your company. High-quality content helps pull your visitors in. It teaches them something new and exciting. Meet the expectations of your audience with consistent high-quality posts and make sure to re-write any existing content that is lacking or thin.
Having ads is a great way to boost the revenue on your website, but too many takes away from your bottom line. Eliminate any pop-up ads for external companies and don’t overstuff the bulk of your site.
One of the main reasons for a high bounce rate is low page speed or loading times. If your pages don’t load within 2-3 seconds, over half of your visitors will leave. To make sure things are loading quickly, optimize all of your images and consider experimenting with browser caching.
Most people browse the Internet on their smart phones, so having your site optimized for mobile devices is a must. Nobody writes down a website to visit later on their desktop, they simply exit the website and don’t think about it again. Mobilize your website and you’ll lower your bounce rate and get preferential treatment from Google’s search algorithms.
When you create strong calls to action, you give your readers direction. This helps them understand exactly what to do next. Put a clear, concise call to action on each page of your website for the best results.
Taking the time to update your website is worth it in the long run. While you might have thousands of things on your to-do list, reducing your website’s bounce rates will help you grow your customer base and in turn, your profits.