3 SEO Tips for 2020 & Beyond
Search engine optimization (SEO) is the process of tailoring your content, website, and individual pages to rank higher on search engine results pages (SERP) like Google, Bing, and Yahoo. It’s a powerful way to gain exposure, increase organic website traffic, and boost conversion rates. If you’re not currently ranking on the first page of the SERP, you’re not going to be seen, which is why SEO is so important. However, SEO tactics have come a long way in the past decade and search engine algorithms are powerful tools that effectively weed out the good, the bad, and the ugly. To make sure you’re getting the most from your SEO efforts, here are some tried and true SEO tips for 2020 and beyond.
Focus on Current Strengths
Instead of completely redesigning your website and trying to rank for new keywords, focus on your current strengths. See what keywords are ranking strongly now and put your efforts towards enhancing those. This is a much faster way to boost your rank than going through all of your pages and changing the structure or re-writing content.
Expand on the pages that are currently ranking well to help move them closer to the top of the SERP. Make sure your website is organized, has strong internal links, and consider expanding on some of your blog posts. Once you start seeing results, then go back to re-evaluate pages that aren’t doing as well.
Conduct Keyword Research
To use your keywords strategically, you need to conduct sufficient keyword research. Use a mix of short and long-tail keywords to help your pages rank better and consider creating blog posts or pages that expand on high-ranking keywords. This not only adds value to your site, it also allows you to plug-in more keywords and thus, rank better. There are plenty of free and paid tools to help you with keyword research, but some of the best include Google Keyword Planner, MOZ, SEMrush, and Ahrefs.
Review, Audit, and Optimize
SEO isn’t something you can set up and then forget about. You need to continually audit your pages and make necessary changes, especially after major algorithm updates. If your content is doing well, keep it as is. If you aren’t seeing much traffic from one blog, consider consolidating it with another, more popular one. For the rest of your content, either improve it or remove it from your page altogether. Always analyze and track your results to see what is working and what’s not. Pretty soon you’ll get into a rhythm that allows you to optimize your SEO practices to the fullest.
Getting strong results from SEO best practices takes time. It’s something that you’ll need to continually work at through your marketing and content strategies, but it’s a valuable investment of your time. Achieving a spot on the first page of a SERP will help your business grow and the more SEO practices you follow, the closer you’ll get to the coveted #1 position.