5 Tips for Maximum Landing Page Conversion
Any inbound marketing strategy relies heavily on the use of “Landing Pages” to help convert visitors into leads. Landing pages work for your business 24 hours a day to help persuade visitors to fill out a form. Once they do, you have access to their information, which you can then use to nurture them into customers. It’s a permission-based approach.
Landing pages promote things like downloadable offers, videos, or free trials. Once they fill out a form, they will receive an immediate response tailored to their needs and interests in your products or services. Here are a few great tips to maximize your landing page conversion rates.
1. CREATE SOMETHING OF VALUE
One of the first steps in creating an optimized landing page is to really focus on the offer. Ensure your potential lead that the offer will provide them with something of value. Landing pages are a vehicle for an equal exchange. What you offer should be as valuable to your visitor as the information they submit to get it.
2. CREATE THE RIGHT OFFERING
Creating an offering that is appropriate for your visitor depends on their position in the buyer’s journey. For example, if your visitor understands that they have a problem and has clearly defined it, they will likely be looking for approaches or methods to solve that specific problem. On the other hand, if the visitor has not yet identified their problem but feels certain pain points and symptoms, you can provide them with educational material to help them isolate the problem and better define their concerns. Lastly, if the visitor has done their homework and has researched various solutions, it’s time to help them realize the benefits of your products or services versus others on the market.
3. WRITE AN EYE-CATCHING TITLE
In addition to considering who it is you want to attract to your landing page, creating titles are one of the most important aspects once they arrive. Each and every aspect of your landing page is an opportunity to convince a visitor to submit their information and move along their journey. Having a title that doesn’t describe the offering or reiterate what action to take is not a good start.
4. WRITE A SUMMARY OF THE GOODS
After your visitor has read the title, they will move onto the additional information you provide. Be sure to include a quick summary of your offering. Outline why it is useful to the visitor. Don’t talk about the features, focus on the benefits this offering will provide or the problems it will answer or solve. Keep it to the point, spell out a few main items and move on.
5. REMOVE NAVIGATION & ADD SOCIAL SHARING
Last but not least, one of the best ways to increase conversion rates is to provide only the offering – that’s it. Take away the menu bar and navigation at the top. Instead, let the visitor focus solely on why they came to the page: the offering. You should add social sharing options for every offering as well. Some visitors may be looking for a friend or someone else in their family. Social sharing buttons will allow them to pass the good word on.
In the end, the idea is to offer something of value. Keep it clean and take out the thinking process.