Bespoken Management

The Executive Guide to Social Media

Most business professionals can agree that communication is crucial. As technology evolves, communication channels do too. Social media has become a huge part of the picture.

Executives are rainmakers for their businesses. They sway people by engaging  with and motivating them on a personal level. Communication skills are a big part of what makes executives so influential.

This influence shouldn’t be confined to an executive’s immediate circles. Why not broadcast it to the world as a show of expertise?  Many refuse to take advantage social media despite the opportunities it presents.  We believe this refusal stems from a lack of knowledge and experience. They are afraid of stumbling or tarnishing their reputations on a public stage. We understand this fear and we are here to help.

According to Domo and, only 28 of 500 leaders of the largest companies in the United States have a Twitter account. Only 19 of those 28 actually use it.  That amounts to a meager 3.8%. The same report finds that 68% of these leaders have no social media presence whatsoever.

If this sounds like you, the time to change is now. Let our guide help promote your social presence. This is an easy and powerful opportunity to provide value to yourself and your business. Don’t risk falling behind the times, losing at the social media game. Gain experience and social reach to become a notable industry influencer!

Here are some simple and effective standards to follow:

Create the account. The setup for each account should take less than 5 minutes. Tip: Filter your emails or alter your account settings to avoid receiving constant emails from each of your accounts.

Optimize each account by editing your profile. The information you provide doesn’t need to be extensive, but you should have relevant information, interests, experience, and an updated photo of yourself. This process will take the most time but we assure you it is greatly important.

Set a schedule. It is important that you are actively and consistently using your account. Set a schedule for yourself to determine how much time to devote to each account. We recommend that you spend 15 minutes on each platform every few days. Stay active and keep your posts relevant. As you become more comfortable, you can dive deeper into strategy, positioning, and consistency.

Make use of dashboards. Each social media platform has a dashboard which should allow you to see what friends, connections, and followers are doing. Think of this as a home base and use it to help guide you through the experience.

Establish your audience. Who do you want to communicate and connect with and why? Consider your market segments: geographic, demographic, psychological, and behavioral. Imagine yourself as a customer. Think about the problems you would like to be solved. Is your target audience mostly made up of other executives? Maybe your ideal customers? How about all of the above? It is important to show personality while building trust.  Acquire friends and followers, share your page, and invite business contacts. Brand yourself and your business.

Download Our Free Social Prospecting Workbook For More Tips On Using Social Media Marketing!

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