If your business is trying to grow, reach a larger audience, or influence the market, there’s one thing you need above all else: aesthetic imagery. How your website looks and the way it functions is important and oftentimes ends up being one of the driving forces behind conversion. If a picture is worth a thousand words, a video is worth a million, so make sure you’re prepared to communicate in the most effective way possible.
Graphic design is the process of creating visually appealing content that helps to communicate with your target audience and website visitors. It’s your first impression and can quickly lead to a decision regarding whether or not someone is going to stay on your site. Using a combination of visual display elements, designs that interact and adapt to boost functionality, and strategically placed calls to action, you’ll be able to drastically improve your conversion rates and thus, profits. Make sure you’re getting the most out of your user experience design by hiring a professional graphic designer like the ones at BSPKN.
Image composition is best described as how a picture is set up through the use of focal subjects and background elements. The composition is oftentimes the difference between a picture that compels action and a picture that makes you close a webpage. Image composition is arguably the most important aspect of photography, but it should never be ignored in business either. Using strong, compelling images in marketing is one of the best ways to connect with your audience and engage in meaningful ways. When compared, marketing strategies that use images with strong composition are almost 100% more likely to be viewed and considered than those with no images or very poor-quality images. It used to be normal to click and drag stock images into websites or marketing materials, but now people find it cheesy and off-putting. It’s no wonder that so many of these types of stock images have been turned into memes that have gone viral for years. If you want to get serious about your marketing and your business, work with BSPKN to develop compelling image composition that’s unique tot your company.
As GIFs and TikTok’s are continuing to grow in popularity, one thing is clear: video is the best way to captivate an audience, improve your content, and increase your return on investment. Animated video offers a way to engage with your audience as soon as they land on your page. People don’t want to read anymore; they want to watch. Videos lead to higher conversion rates, stronger lead generation, and a larger turnover than any other marketing strategy on the market. However, you don’t have to create elaborate videos to achieve these effects. Using strategic video animation, BSPKN will help give your website exactly what it needs to stand out from the competition. Contac us today to learn more about how our video animation experts can transform your content into something that your audience will love.