by ryan5 Website Homepage Must-Haves
As with most things, not all websites are created equal. Some home pages have clean and simple designs, while others offer animations and videos. No trend has seemed to rule them all, but there are a few things every business website must have to deliver results.
1. ADD YOUR CONTACT INFO
While contact information may seem like a given, you may be surprised. Many business websites either omit contact info on their homepage or place it somewhere users can’t find it. Putting contact information on your homepage is essential. It ensures that potential customers can find you without looking around for a long time.
2. KEEP RELEVANT INFO IN THE TOP HALF OF YOUR SITE
The portion of your website visible without scrolling down is known as the “top of the fold.” Keeping your most important information in this section not only forces you to be concise in your descriptions, but it gets the message across without making the potential customer scroll. You can grab their attention right away. We all have short attention spans and little time, but many visitors leave a website as quickly as they found it because they can’t find what they’re looking for. Thus, keeping your most important statements in the most visible places on your site decreases the chances of this occurring.
3. INCLUDE KEYWORDS IN YOUR PAGE TITLE
Key are a great way to get found online, but keywords are not restricted to just your website content. In fact, having your most important keywords in your page titles are one of the best ways to get found online, and this same truth goes for your home page. You may even want to consider putting your business name after your keywords to better optimize your business.
4. INCLUDE CALLS-TO-ACTION (REMEMBER #2)
Call-to-action buttons (CTAs) link to a landing page to collect information about your potential customer. While this may seem like a common thing to add, particularly for businesses that desire their customers to schedule consultations or request quotes, these buttons should be included considering the second item above. They should be placed above the fold. The same reasoning applies. If you want a patient to schedule a consultation, make it easy for them by prominently displaying the button right where they can see it.
5. THINK MOBILE
Even if you have done all of the above, these must-haves will always be less effective if your website is not designed to consider mobile optimization and usability. As mentioned before, most web searches today are performed using mobile devices. If your website homepage has great content and plenty of useful information above the fold but doesn’t take mobile user experience into account, you may be losing more than half of your potential customers.
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