by ryan#Improvingbusiness With Social Media
Have you always wanted your business to be proficient at social media? Are you stuck, in need of guidance on developing a strategy that meets your target audience? These are important questions to ask. Really, the answers to those questions are important to know and understand. Social media has grown more complex over the years and trends show no sign of slowing.
Social media marketing is one of the most powerful tools businesses use today. According to HubSpot, 2 billion people are active users on social media and 66% of marketers saw an increase in leads from social media after spending just six hours per week on their social channels.
Using social media well will help you promote interaction and communication with your customers. Having an understanding of social media practices will help your develop the social strategy your business needs to improve its marketing. You will be able to use your customer personas along with this understanding to help you attract, convert, close, and delight customers. They will become brand advocates, ensuring success for the future of your business.
ADDRESSING SOCIAL PLATFORMS
Pinterest, Facebook, Google+, Twitter, LinkedIn and Instagram; which of these platforms are your customers active on? Where does your business have the most friends, followers, and connections? Engaging customers across the appropriate platforms directs the most value for your business.
3 WAYS TO APPROACH SOCIAL MEDIA
1.) SOCIAL MONITORING
Scan and monitor social media channels such as Twitter, Facebook, i.e to see who is mentioning your business. You should be monitoring keywords you find useful. See what your competitors are saying take note of how they are saying it. Engage in conversation and share content relevant to industry news and trends. Keep in mind that this is where you’ll be able to attract new customers and promote your business.
2.) SOCIAL PUBLISHING
Content is key. Curating your content to apppeal to potential clients and leads is the goal. Keeping a calendar and scheduling posts on a consistent basis is profoundly important. The posts you publish will help your business communicate with consumers across B2B,B2C, & C2C markets. The key is to drive visitors to your website. Create a hub that attracts new visitors to seek out your content. Users will only share and comment on what they find useful, so it is important to know your customer personas to get them to do so.
3.) SOCIAL REPORTING
At this point, your business has published quality pieces of content across the most relevant social channels. It is now important to analyze the data. The key is to have both your implications and goals meet in the middle for your business. Here you can discover customer interactions, which contain likes, replies, and comments. Through social reporting your business can come up with its overall impact on social media.
To learn other great social media tips, download our free Social Prospecting Workbook!
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