Augsburg University – located in Minneapolis, MN – was using Google AdWords to attract new students but felt their ad spend was very high for their overall results. Upon hiring Bespoken, our team quickly learned that optimization (lead generation) was not the only focus. Performing a full digital audit our team discovered that various aspects of the ads would not perform well regardless of ad spend due to poor on-page search optimization.
With our approach, Bespoken was able to re-optimize the specific pages to increase the overall relevancy rate of Augsburg’s paid ads. The result was an overall reduction in ad spend of 35% and an increase in lead generation of 600%.