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DESCRIPTION

As Account-Based-Marketing started to roll out as a new methodology for hyper-focused strategic account marketing and sales, our team jumped in and honed our ABM skills and strategies. We earned our stripes and proved our ability to execute highly demanding and scalable ABM campaigns, which became invaluable for our work with companies like Honeywell, GE, Compliance.AI, Trico Corporation, and several others.

Honeywell explicitly chose BSPKN to forge the very definition of account-based marketing, helping to develop the internal playbook on the matter and execute and deliver real results. We focused on strategic accounts that included companies like UPS, FedEx, DHL, Pepsi, Penske, and Target, to name a few.

Strategy: Use ABM best practices to create awareness of Honeywell products and services at UPS. 

Objective: Demonstrate value and motivate employees to engage with us, driving leads for sales. 

Implementation: Create awareness of Honeywell logistics solutions using search, social, and display ads, news, videos, blogs, etc., to create New / unique / repeat visitors and new followers. Drive interest for products that align with UPS needs to help educate the target accounts using webinars, videos, eBooks, brochures, or technical white papers through content downloads, demo requests/lead forms, and blog/webinar production.