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DESCRIPTION

For over 100 years and through 4 generations, Trico Corporation has provided customers lubrication management solutions with a focus on industrial equipment performance and reliability. Accomplished by combining high-performance, globally-recognized lubrication products, Trico continues to develop there lubrication programs but has often struggled to find new channels to promote their products and training.

Trico contacted Bespoken with the desire to increase their online engagement with their B2B customers worldwide. Through strategic email campaigns, content offerings and video content, Bespoken helped expand Trico’s network of key B2B partnerships.