Bespoken Directive
Spinning up the digital hamster...

Lead Management and CRM

Most businesses participate in some sort of lead management strategy, even if they don’t realize it. Lead management is considered the process of drawing in potential customers, or leads, to eventually convert them into customers. The process is pretty daunting and includes a lot of moving parts, which is why having a lead management system is crucial to help you balance your business. Customer relationship management (CRM) is one of the best ways to help you keep track of your clients and better prioritize your interactions. Utilizing a lead management system and a CRM platform means that you can get back to doing the work you love without sacrificing high quality business relationships.

Trico Corporation

For over 100 years and through 4 generations, Trico Corporation has provided customers lubrication management solutions with a focus on industrial equipment performance and reliability. Accomplished by combining high-performance, globally-recognized lubrication products, Trico continues to develop there lubrication programs but has often struggled to find new channels to promote their products and training. Trico contacted Bespoken with the desire to increase their online engagement with their B2B customers worldwide.

Email Marketing

Email marketing is one of the main parts of lead management and it will help you increase the efforts of your targeted ads and clientele communication. Without an automated email marketing campaign, keeping up with all of your leads and clients is frustrating and time consuming. BSPKN is here to help you set up a successful email marketing campaign that will increase your conversion rate.


As a HubSpot Certified Partner, BPSKN knows the ins and outs of how to best use the platform for your business. HubSpot is one of our favorite platforms to help manage email automation and is a key feature to increase your conversions. We have exclusive resources and training to help you succeed in content creation, SEO, marketing automation, social media, and more. Contact the professionals at BSPKN today to integrate HubSpot into your business’ marketing strategy and reap the benefits.


BSPKN is also proud to be a Marketo Certified Partner. What does this mean exactly? It means that we’ve been validated as a company that demonstrates competency, expertise, and operational knowledge in the broad use of Marketo—a popular platform that helps with marketing automation. To better streamline your lead management, email marketing, and CRM efforts, contact BSPKN today about how you can use Marketo to further your business’ bottom line.


We have generated millions of dollars in sales for our clients since we started and have a proven track record of success (even during COVID). If you are interested in starting a collaboration to improve customer relationships, convert leads, and genuinely grow your business using account-based marketing best practices and our proven ABM marketing toolkit, download it today and learn what our full-service ABM implementation can do for your business.


Salesforce is a great full-scale CRM solution that will increase the functionality of your lead management strategy. It’s an easy way to increase your customer relations and avoid letting important meetings, follow ups, or emails pass you by.

Microsoft Dynamics

Microsoft Dynamics is a comprehensive CRM solution that’s easily customized to fit any business needs or requirements. The flexibility of Microsoft Dynamics allows you to use one, or many, of the CRM tools depending on your specific goals. The integrated solution is great for small and large businesses alike and BSPKN will help you set everything up to get you closer to your goals.

API Builds and Integrations

An application program interface (API) is a specific protocol for building software applications that are unique to your business. This helps you integrate all of the moving parts of your lead management and CRM and reduce the confusion that often follows a complex system. API’s are powerful communication tools that help guide how your software interacts with each other. API builds and integrations are a necessity if you plan to use components of multiple lead management or CRM platforms.