Paid Search Marketing
Pay Per Click
Most landing pages aren’t direct ways to generate revenue. Instead, they’re used to add a potential lead into the sales funnel by collecting information so that someone from your business can follow up with them. Landing pages are most popularly used for Google Ads, but can be used in any SEM marketing strategy. You’ll need to then optimize your landing page using SEO best practices to make sure that it’s seen and relevant your target audience.