PPC advertising is one of the most effective strategies to grow your online leads and sales FAST! Without the right strategy in place, however, it can be hard to make a real profit due to the high level of competition online. Straight up, PPC can be a huge expense. That’s why we don’t just optimize your PPC campaigns; we build high-converting landing pages with an SEO enhanced focus to optimize your conversion rate and blow up profits from your PPC advertising.
PPC is a proven method to generate an online presence fast – this is particularly true for new businesses that have absolutely little to no online presence as they are just getting their websites up and running.
In conjunction with a powerful SEO strategy, PPC and Paid Search must be implemented to develop strong search engine marketing (SEM) tactics. SEM is similar to SEO, but utilizes a paid search marketing system. Thus, business owners pay search engines to display their ads in specific search engine results pages.
The price for these paid search models depend on a few factors, including your on-page SEO relevancy. This is why it’s so important to have someone that understands how to maximize your ad budget and create a real strategy for lead generation. Some ads are charged upfront, while others are charged based on how many people click on the link, but the right matrix depends on your audience and objectives.
Having a comprehensive search engine marketing strategy in addition to your search engine optimization is the best way to get the most out of your investments. Similar to SEO, keywords are the baseline for SEM marketing strategies. To get the most out of your SEM, it’s important to research your keywords and implement them accordingly.