Bespoken Management

Paid Search Marketing

In conjunction with a powerful SEO strategy, you need to implement strong search engine marketing (SEM) tactics. SEM is similar to SEO, but utilizes a paid search marketing system. Thus, business owners pay search engines to display their ads in specific search engine results pages. The payment price can depend on a few factors. Some ads are charged upfront, while others are charged based on how many people click on the link. Having a comprehensive search engine marketing strategy in addition to your search engine optimization is the best way to get the most out of your investments. Similar to SEO, keywords are the baseline for SEM marketing strategies. To get the most out of your SEM, it’s important to research your keywords and implement them accordingly.

Google Ads

Google Ads, which was previously known as Google AdWords, is a paid marketing campaign that’s done by bidding on keywords. Different businesses will place bids on high-traffic keywords and the highest bidder will get more prevalent marketing from ads placed using the keywords. It’s a pretty in-depth process, but produces excellent results on competitive keywords. The problem is that it’s very easy to bid on the wrong keywords and see little to no return on your investment. That’s why it’s important to find someone who is well versed in Google Ads, like BSPKN. We’ll help you create a Google Ad campaign from start to finish so that you can see results fast.

Pay Per Click

Pay per click (PPC) advertising is a type of SEM where you pay based on the amount of times someone clicks on your ad. The more people that click on your PPC ad, the more you pay. This sounds like a lot, but prices are usually small and PPC gives you an opportunity to increase your conversion rates and overall profit. There are many different types of PPC ads, so it’s best to work with a professional like BSPKN to make sure you’re getting the most out of your investment.


Retargeting involves the process of following up with visitors who have visited your site, but not taken action. Using Google remarketing ads, you can capture visitor information and then directly follow up with them using retargeting marketing strategies that will place your business’ ad somewhere on their device and remind them about your company. BSPKN is a Google Certified Partner that can help you make the most out of your retargeting strategies.

Landing Pages

Landing pages are pages that are separate from your website. They’re comprised of a single web page with a purpose—usually a very specific call to action (CTA). You can have multiple different landing pages that each communicates a different CTA. The goal is to get them to take action, not explore your website.

Most landing pages aren’t direct ways to generate revenue. Instead, they’re used to add a potential lead into the sales funnel by collecting information so that someone from your business can follow up with them. Landing pages are most popularly used for Google Ads, but can be used in any SEM marketing strategy. You’ll need to then optimize your landing page using SEO best practices to make sure that it’s seen and relevant your target audience.