Bespoken Management

Permission Based Marketing

The days of telemarketing, buying email lists, and sending out mail flyers are over. Marketers have always been tasked with spreading information about a product or service to get people to buy them. Unfortunately, traditional marketing methods rely on interruption, something most consumers are annoyed by.

Consumers are more likely than ever to avoid or block these kinds of interruptions. The problems of interruption-based marketing are right there in the name. For example, how many of us have had to watch a commercial before a video we’ve just spent ten minutes looking for?  How about being asked to fill out a long survey before reading an article?

Interruption based marketing is expensive, impersonal and annoying, but what is the alternative?  What if you could reach your customers with relevant information on a consistent basis, but instead of you doing all the work you had the customers come to you? Let us introduce you to permission based marketing.  

“Permission based marketing” goes back to the core. Content creation is the goal, but instead of focusing on the features of your service or product, we highlight its benefits to the customer. Not just any customer either, your buyer personas.  By creating content that resonates with your ideal customers, you will create a brand that builds trust and drives business.

The next step is sharing that content where your audience can find it. If you’re on the right track, the visits will start rolling in! They will consume your content on their time, when they are willing. Think about it. How engaged are you when you see something flash across your screen while working on another project? You can’t be in two places at once so why market as if people could. 

For More Great Marketing Campaign Tips, Download our Free Marketing Campaign Checklist!

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