Bison Builders was the creation of experienced contractors, builders and operations managers from successful companies wanting to start their own venture. The desire was to create a new experience in the industry not just in how they ran their business but in how they presented themselves to clients and interacted online with customers. Bison contacted Bespoken to rethink their brand approach to the industry and to implement a customized and strategic sales and marketing platform that would allow Bison to scale their business.
Through thoughtful logo creation, to a unique and highly regarded website presence, Bespoken reimagined how users discovered and interacted with the roofing industry. Integrating Hubspot’s customer relationship management (CRM) tools and marketing platform, Bespoken created inbound marketing, automated workflows and customized deal stages to allow Bison the ability to map the entire customer sales process from the initial inspection to the meet for colors, to the insurance process and build process. The results lead to a 71% increase in new website visitors, which in turn lead to generating $1.5 million in sales in just 3 months.