The Websites are an important part of any business. If you don’t have a website, you’re losing out on hundreds of potential clients, thousands of dollars, and a huge global market that would have otherwise helped strengthen your brand.
Search Engine Optimization
Many businesses realize this, which is why they prioritize making a website and launching it concurrently with their business.
What businesses don’t realize, is that in order for people to actually find your website, you’ll need to do a little bit of extra work. Search engine optimization (SEO) will help make your website more prominent on search engine results pages, which in turn increases the likelihood that someone will actually visit your site. Think about the last time you searched for something on Google or Bing… did you ever visit the second page of the results? Most people don’t, so you need to make the effort to be as close to the top of the results as possible. To achieve this, you’ll need to implement best practices for search engine optimization.
Using strategic local SEO strategies, The Retreat – a residential rehabilitation facility – was able to increase their customer base over 300x from the previous year, leading to a sustained customer waitlist for all programs while during the COVID19 pandemic shut down.
SEO is an online tool of utilizing best practices and website management tactics to increase the amount of web traffic that you receive from search engine results pages (SERPs). SEO best practices are applied to both your website’s underlying design as well as the content that you need to post on a regular basis. It involves utilizing high-traffic keywords that your target audience uses to conduct searches online.
Not only does SEO help boost your rankings, it leads to a better overall user experience. Since you’ll need to update your website, your visitors will be met with more streamlined navigation and therefore will spend more time on your site. Your content, pictures, and videos will provide more relevant information than your competition and your users will enjoy the dynamic benefits of mobile optimization. For many businesses, SEO serves as one of the primary sources of lead generation. The return on investment is well worth it to pay for professional SEO. Since people will find your website on their own, they’ll be more likely to convert when they visit the site if they find what they’re looking for. It’s cost effective, helps your brand establish a more credible image, and allows you to analyze your marketing campaigns with ease.
Using strategic national and local SEO strategies, Augsburg University was able to cut their PPC ad spend by 50% and increase their student lead generation 700% from their previous years.
Moreover, SEO is hugely valuable at actually saving you money elsewhere. By increasing your relevancy rates of content on-page, you can help decrease things like ad spend for PPC that are also bidding on relevancy rates, the less relevant your content as compared to your ads (and vise-versa) the more you will end up bidding for your targeted keywords on PPC and other digital marketing efforts.
There are hundreds of ways to boost your website’s ranking through SEO, but they can be time consuming and need to be consistently updated to ensure that your website evolves with search engine algorithm updates. BSPKN is fully trained in SEO and we’re constantly evolving our processes and toolsets to keep up with the latest innovations to improve customer relationships, convert leads, and boost reputations.
top focusing on the wrong tools and start generating real results that drive revenue. Traffic and rankings are great but spending time on ineffective SEO tactics will not convert those visitors into leads.
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