It’s Time to Invest in SEO
Many businesses have trouble with SEO. Determining whether their website, landing pages, and digital presence are all optimized isn’t always simple. Many understand that SEO is important, but are unaware of best practices. They don’t understand the impact search engines can have on their digital presence.
SEO stands for search engine optimization. It’s the use of certain practices to improve a website’s ranking in search results produced by search engines. Engines generate these rankings by using different algorithms and software. They crawl the web looking for content matching specific keywords, then rank those keywords for websites based on an array of criteria. The end goal is to rank at the top of the first page of search results organically.Organic simply means a ranking isn’t the result of a paid boost.
Organically ranked sites make it to the top of the list because of strategic composition and quality content. Unfortunately, gaining organic visitors isn’t usually easy. Search engines change their ranking requirements constantly. It can be very easy to fall behind. We have created a list of prevailing myths about SEO for to help you boost your digital presence.
Some Of These Myths Include:
- More links are better than more content
- Meta descriptions have a huge impact search rankings
- Keywords always need to be an exact match
- Google will never know if I have unreliable sites linking to me