What Makes a Great Website?
It’s not very common to find a business these days that doesn’t have a website. There are millions of companies who understand the importance of having an online presence. In fact, there are close to 2 billion websites up and running at this very moment. About 5 websites get built and go live every second, which makes it more and more difficult to stand out from the crowd. So how exactly, can you stand out? The first step is having a great website. Out of all of the websites currently running, there are millions of bad ones. Creating a great website will help you rise above and get the recognition you need to run a successful business. Here are a few simple ways to make your website great.
Create a Purpose
Don’t create a website just for the sake of it—make sure you have a goal. Creating a website that carries purpose will help you find your target audience and give them what they’re looking for. When you start putting together your pages, make sure each and every one has a clear intent. Don’t confuse people. Give them exactly what they’re looking for when they land on your website.
Focus on User Experience
Next, make your website nice to look at. Don’t use over-the-top web design and instead, create a design that’s both aesthetically pleasing and helps enhance user experience. Visual design plays a huge part in retention and conversion online, so make sure you’re updating your website regularly. If your site looks, and acts, like it was built 20 years ago, people won’t interact with it.
Publish Relevant Content
Next, create relevant content for your target audience and publish it to your website regularly. Doing so will not only help increase your positioning on search engine results pages (SERP), it will contribute to increased backlinks, brand loyalty, and will help you establish yourself as an expert in your industry.
Like we mentioned above, don’t confuse your visitors. Make your website simple to understand and easy to navigate so that people don’t leave out of frustration. Create clear navigation links and don’t hide important pages behind numerous pages. If a visitor can’t intuitively find their way around your website, you need to make some changes.
If you’re going to have a website for your business, you might as well make it great. Taking the time to keep things updated and relevant will give you the best return on your investment and will help you grow your clientele, customer loyalty, and brand recognition.