Honeywell Case Study
Honeywell needed a strategic approach to enhance their brand visibility and engage key accounts in the logistics sector. With targeted Account-Based Marketing (ABM) campaigns, BSPKN stepped in to create customized content and media strategies that drove significant engagement and lead generation.
- Difficulty in targeting strategic accounts effectively.
- Need for compelling content to engage VP/C-Suite level contacts.
- Requirement for integrated marketing tools to measure success.
- ABM Campaigns: Targeted strategic accounts like UPS, FedEx, and Pepsi through search, social, and display ads.
- Content Marketing: Created webinars, videos, eBooks, and white papers to engage the audience.
- Customized Pages: Developed unique landing pages for each strategic account.
- Leveraged tools like Salesforce, HubSpot, Marketo, and Google Analytics.
- Deployed microtargeted media campaigns.
- Utilized LinkedIn and Google Ads to reach VP/C-Suite level contacts.
- Leads: Generated 99 new leads, with 71 VP/C-Suite visits.
- Engagement: Achieved 13,364 video views.
- Impact: Google Ads generated over $10 million in SQL/Opps annually.
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