Tonka Built Case Study
Tonka Built LLC is a trusted dock installation and service company serving homeowners around Lake Minnetonka and Minnetrista. Known for their expertise and reliability, the company had an excellent reputation on the water, but struggled to translate that reputation into online visibility and consistent lead generation.
Tonka Built faced three key challenges:
- Low online visibility meant many homeowners didn’t find them when searching for seasonal dock services.
- Seasonal competition created urgency, if customers couldn’t find Tonka Built at the right time, they often went to competitors.
- Lead management gaps made it harder to track and convert inquiries into customers.
Without a stronger online presence and streamlined system, Tonka Built risked losing valuable seasonal business opportunities.
BSPKN built and implemented a complete digital growth system tailored to Tonka Built’s needs:
- SEO & Local Search Optimization
- Improved rankings so homeowners in Lake Minnetonka could easily find Tonka Built when searching for dock installation and removal.
- CRM Setup & Automation
- Streamlined lead tracking and follow-ups, ensuring no inquiry slipped through the cracks.
- Content Creation & Case Studies
- Showcased dock projects and customer stories to build trust and credibility with potential clients.
- Retargeting Ads
- Kept Tonka Built visible to homeowners during peak seasonal demand, reinforcing brand awareness and increasing conversions.
By combining technical strategies with creative storytelling, BSPKN ensured Tonka Built wasn’t just attracting more traffic, but the right customers ready to buy.
- 375% increase in seasonal inbound leads within the first year.
- Website traffic and inquiries began improving within just one service cycle.
- Dock service bookings now consistently reach capacity.
- Customers frequently mention finding Tonka Built online and being impressed with the professional website and content.
Contact us today to discover how our strategies can transform your business.