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The buying process has significantly changed over the last several years. Today most purchases start with a Google search. Whether or not you’re online and engaged, people are looking for answers and solutions online.

There is an immense number of internet users so it’s helpful to remember that you’re not trying to get to all of them. You’re looking to attract your ideal customers (i.e. buyer personas). By creating and sharing educational content, your ideal customers will be able to find you when they start looking for information online.

Inbound marketing is about being helpful. When your ideal customer or buyer persona gets to your site, provide solutions and answers. Blogs, ebooks or expert reports that solve problems for your customers will also help you develop a reputation as a trusted source.

People like to share content, from funny cat videos to amazing sales to helpful articles. Aside from attracting visitors via search, high-quality content can expand your reach when people share your posts or resources.

Buyers are now figuring out what they need to know to make an educated purchase through their own research online. Having an inbound marketing strategy will ensure that you aren’t missing out on the conversation.

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