Bespoken Management

What is Conversation Marketing?

Digital marketing has risen to prominence in large part due to rapidly changing technology. It can also be attributed to the power of millennials in today’s marketplace.

Millennials are huge consumers and incredibly likely to publicly express their pleasure (or displeasure) with a given good or service. They are very loyal to brands, services, and companies they know and love.

Traditional marketing focuses on the delivery of static information. It leaves out the human aspects that make inbound flourish.

This is where ‘conversation marketing’ comes in. It’s an approach that taps into the power of conversation. It centers on the experience of consumers. This approach promotes feedback and conversation between companies and their customers. Brands should monitor responses and change strategies according to the needs and wants of consumers.

The beauty of conversation marketing is its organic nature. When consumers talk about a brand it becomes relevant. If those conversations are positive, they are immeasurably valuable.

How do you get these conversations started? First, make sure your goods or services are praiseworthy. Quality should come above all else.

Then, disseminate content to fans to get insightful conversations started. Once influencers and journalists catch on they should continue to distribute your content organically. If your messages seem to be falling on deaf ears, re-strategize. Adjust your story and try again before investing costlier resources.

Incorporating conversation marketing isn’t necessarily difficult, but it does require planning and consideration. It shouldn’t be thought of as stand-alone. It should tie in with all of your digital marketing efforts.

Be mindful of reactions to your efforts. Strategize accordingly and your digital marketing ROI should skyrocket!

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